Last week I attended the Difference in Beauty event from Neutrogena at a hotel here in New York City and I have to confess that I came out of there with my eyes wide open in regards to what’s needed in caring for our skin. My beauty routine, if any, is limited to washing my face, not wearing makeup most days and using sunscreen…when I remember.
However, after listening the stats (myths aside) about things that are harmful to our skin I remembered my 17 year old self, telling my friend Anne that she was exagerating with the sunblock thing. Even worse, soon came the memories of the numerous times that I was at Boca Chica Beach pouring coca cola over my body to make sure I’ll burn even more and I clearly see how dangerous is the lack of information and knowledge.
That’s why I want to share with you what I learned that day since there is nothing more dangerous than the lack of knowlege. Even if it sound cliche beauty is health and health provides us beauty. I’ve always purchase Neutrogena products, by Anne’s recommendation who’s always been knowledgable about the latest, but the truth is I don’t use them as I should. That was my main teaching, the challenge, from that rainy Thursday: sunscreen is to be used always.
Myth vs reality
The presentation made by dermatologist Tanya Kormelli, M.D. and the Director of Scientific Engagement, Warren Wallo, combined the data about skin health with information about Neutrogena’s technology and advances in response to the skin care needs among the Latino community.
One of the greatest myths within our community that I, like many other Hispanics, also believed to be true was that because we are darker that gave us greater protection against the sun rays and pusshed the risk of getting cancer from us somehow. Reality is that even thought the incidence of skin cancer is lower in the colored population, the numbers are not so far from those of white patients.
Also, studies show that darker skin has higher levels of inflammation and a lower ability to protect from it. There are several forms of skin cancer, but at the event they concentrated on three of them; the first one is Basal Cell Carcinoma (BCC) which is the most common among Hispanics in the United States with 2 million cases registered on 2010.
Number two was Squamous Cell Carcinoma (SCC), second most common form among Hispanic patients, with 250,000 cases registered each year. The third, was Melanoma, which is less common than BCC and SCC and is not so common among Latinos (but there are cases) but it is also the most agressive and considered lethal.
What this data means is that we should concentrate on prevention, using a broad spectrum sunscreen daily and avoid exposing to the sun when is in its stronger to avoid falling in any of those three categories. But also, it means we should get checked once a year in case we do get one of them so the probabilities of treatment and survival are so much higher when is found earlier.
As I’ve learned more about the brand and the science behind it involving the creation of the products, it has been a reconfirmation to continue to use them. That is speaking in general about the wide array of products they have in the market. When it comes to sunscreen in specific there are a few strong reasons to prefer them:
- Is the #1 recommended brand by dermatologist to their patients over any other
- Dermatologist use Neutrogena sunscrean for their own families more often than any other brand
- Dermatologist prefer to use Neutrogena on themselves over any other brand
- Dermatologist use Helioplex for their families mre than any other ingredient/technology
Recuerden hay que usar protector solar siempre sin importar el clima afuera, ya que aún cuando está nublado los rayos penetran en nuestra piel.
Disclosure clarification: I did not receive any monetary compensation to write this post. I was invited to an event where this presentation was given. The opinions expressed before are mine and were not edited by third parties. I only recommend products or services in which I believe and consider appropriate for children and families. I am making this disclosure clarification in accordance with article 16 CFR, part 255 “Guides Concerning the Use of Endorsements and Testimonials in Advertising” of the Federal Trade Commissions.